index
stories of home
Leading with Intention
allison willson
When creating a farmhouse in the country, interior designer Allison Willson knew she wanted it to be a haven for her family. “I wanted it to feel like a deep breath”. The road to realizing her vision involved lots of time in an Airstream trailer, camped out in the woods, observing and taking in her surroundings for months on end.
Kai Avent-deLeon
As an activist and owner of multiple businesses, Kai Avent-deLeon relies on her home to be calming, while also being a true reflection of her. The result is a minimal, organic approach, punctuated by collected objects that carry personal meaning.
tyler guinn
For Tyler Guinn, art is a grounding force—both for him, in making his art, and the effect he hopes his art has in others’ homes. In creating this sense of grounding, Tyler centers natural influences, using organic colors and materials: The effect is still and peaceful.
Shelby Vanhoy, Pretty in the Pines
For Shelby Vanhoy, creator of lifestyle brand Pretty in the Pines, a safe and comforting home is the foundation for creativity. We headed to North Carolina to visit her family home to talk inspiration, self expression, and where she looks for sources of inspiration for her “traditional with a twist” style.
carley summers
It’s our mission to foster a deeper connection to home. Part of that, for us, means sharing stories of individuals who have found meaning in creating their spaces. Designer Carley Summers is our first feature, sharing her journey of healing and joyful reclamation.
shop the space
Take a scroll through our collections, as seen in the homes that inspire us.
at home with allison willson
Interior designer Allison Willson is known for her highly intentional, organic-feeling, and comfort-first design ethos. We visited her family’s farmhouse—built with around the home’s natural surroundings—and refreshed it with pieces from our collection. The result is warm and welcoming, just like Allison’s designs.
Modern Romance
European influences meet vintage-inspired accents in this dreamy San Francisco home. The result is a design that embraces distinctive style while creating a sense of deep comfort.
At Home with Kai Avent-deLeon
Organic materials and a soothing, earthy palette form the foundation of the business owner and activist’s home: an invitation to rest and reconnect, for herself and her guests.
A Vintage-Revival Dreamscape
Elevated, with a fun side: This home in Santa Ynez, CA was an invitation to play with rich colors and unexpected shapes, starring designs from our spring ‘25 collection.
inside tyler guinn’s home
For artist Tyler Guinn, his Austin, Texas home is a reflection of his art—a place for grounding, where natural materials and forms take center stage. Our picks for his home reflect this, incorporating clean lines, organic materials, and bold accents that all add up to a peaceful, well-balanced space.
Serene Coastal Spring
In this coastal Maine home, we let the materials speak for themselves, with warm, natural woods, leather and stone accents, and textural, neutral fabrics—airy and understated, yet cozy.
pretty in the pines
Pretty in the Pines creator Shelby Vanhoy invited us into her North Carolina home to talk inspiration, nostalgia, and the role a peaceful space plays in fueling creativity.
lone fox × Joon Loloi
Lone Fox x Joon Loloi captures the spirit of creator Drew Michael Scott’s favorite influences. In this collection of rugs and pillows, you’ll find designs inspired by antique tapestries and tiles, menswear patterns, and Drew’s own Spanish Colonial home.
Heidi Caillier × Joon Loloi
We teamed up with renowned interior designer Heidi Caillier to create Heidi Caillier x Joon Loloi: a celebration of Heidi’s unique design style. See it styled in her home—lots cozy patterns await.
Classical symmetry
Brimming with historical detail, we played off of the grand architecture of this 1912 Georgian Revival with a combination of classic and contemporary flourishes.
elementally modern
Enter a space that’s warm and welcoming, defined by iconically modern silhouettes, steeped in earthy hues. Cozy doesn’t even begin to cover it.
Coastal Romance
The formula: cool tones, natural elements, and light woods. The result: a warm, inviting design that evokes the charm of seaside dwellings.
organic modern
Light fabrics, dark woods, and lots of organic texture is the foundation of this Newport Beach design: The result is a warm and inviting feel that maintains an airiness throughout.
All-Day Golden Hour
In curating designs for this Spanish Colonial revival, we were inspired by the reverent beauty of golden hour, embracing a balance of rich tones, natural elements, and romantic curvature.
AT HOME IN HILL COUNTRY
In Austin, TX, this light and airy home called for designs that embraced neutrals, light woods, and whimsical modern shapes—creating organic warmth, effortlessly.
storied living in connecticut
This New England home called for an elevation of everyday comforts, with warm, organic neutrals, dark-wood furniture, and a mix of textiles.
at home with carley summers
Interior designer Carley Summers’s home seamlessly blends contemporary and classic—with a hint of romance. Above all, though, it’s comfortable: to be lived in and loved with abandon.
behind the collaboration
The stories behind the partnerships with our favorite designers and creatives.
Lone Fox × Joon Loloi
The newest additions to our Lone Fox x Joon Loloi collection are inspired by Western influences, traditional basketry, and menswear fabrics. We’ve spotlighted some of Drew’s favorites and got his take on why they’re so special to him.
Lone Fox × Joon Loloi Vintage Capsule
Travel to Round Top, Texas with Drew Michael Scott—aka Lone Fox—for the annual Round Top Antiques Fair and join us as we explore the festival grounds, uncovering one-of-a-kind products for our collaboration vintage capsule.
Heidi Caillier × Joon Loloi
We visited Heidi at home and sat down to talk about how she got into interior design (she did it her way), her unique approach to interiors, and the inspiration behind Heidi Caillier x Joon Loloi.
Lone Fox × Joon Loloi
L.A.-based creator Drew Michael Scott—aka Lone Fox—is a masterful DIY-er and a décor inspiration to millions of dedicated viewers. Drew invited us into his home for a tour, and to see how styled our Lone Fox x Joon Loloi collaboration with his old-meet-new approach. Come on in and take a look around—lots of inspiration awaits.
behind the craft
Made in Jaipur
discovering craft anew
At Joon Loloi, we relish opportunities to gather knowledge and inspiration firsthand, knowing that pursuing as much improves us—and makes the pieces in your home really shine. Follow us on our journey to Jaipur, a city famous for its craft.
The Road to Rug Making
ARTISAN PARTNERS MAKE IT
We traveled to Varanasi—one of India’s craft capitals—for a behind-the-scenes look at how our artisan partners bring our rug designs to life. Rug making is close to our hearts: an art form that’s steeped in time-honored tradition, community, and learned skill—a special process to witness.
Made-to-Order Furniture
Many Hands Make It
We partner with first- and second-generation artisans to craft each of our made-to-order furniture pieces, right here in the U.S. Our partners have been in the business for over a century, sticking to traditions that ensure a quality build—the end result is a collection of timeless designs that are made to last.
