For Heidi Caillier, There Are No Rules
For our first-ever collaboration, we’ve partnered with renowned interior designer Heidi Caillier, bringing Heidi’s style home to you with Heidi Caillier × Joon Loloi. We joined her in her family home to bring the pieces to life, a celebration of Heidi’s love for warm neutrals and playful, muted patterns in her favorite spaces.
discovering an eye for design
The living room is made even more cozy with the addition of the Carrolton Rug and assorted throw pillows: Liam, Haris, Dana, and Kayleigh.
Heidi Caillier’s journey to interior design has been rich, varied, and fearlessly unconventional—much like her celebrated design style. Before becoming a designer, she earned her master's degree in public health, attended nursing school, and worked as a bartender, server, scuba instructor, and yoga teacher.
Heidi complements her dining room’s charming floral wallpaper with the neutral hand-tufted Lindy Rug.
Ultimately, Heidi’s search for work that she was passionate about brought her to interior design—something she’d always had an interest in, but never considered a career option. She began working for two other designers, started a blog, and took on small projects, building on her portfolio and poring over every bit of design inspiration she could find.
And it’s all worked to her advantage. Heidi has forged her own path in the design realm, creating a style that’s all her own. Distinct, yet highly varied, her signature is rooted in layered, complementary patterns, nostalgic influences, and bold, fun accents.
The Mayla Rug brings soft romance—and CloudPile™ softness—to the landing.
A Heidi Caillier room is refined, yet cozy and inviting; fresh, yet timeless—and the Heidi Caillier × Joon Loloi collaboration reflects that.
bringing the collaboration to life
In creating our collaborative collection with Heidi Caillier, we leaned into Heidi’s design style—elements that she craved for her own projects and in her own home.
Pattern play: Heidi leans into florals in the primary bedroom, laying the foundation with the Spruce Rug and Courtney Pillow.
This meant designing natural, textured rugs—rendering them in a slim jacquard-woven construction that Heidi felt was missing from the marketplace—with charming florals, muted tones, rich neutrals, and Scandinavian-inspired design. The Heidi Caillier × Joon Loloi collaboration brings Heidi’s distinct style home to you, so you can create a home that’s layered, warm, and charming—just like Heidi would.
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At home with heidi
When creating her designs, Heidi considers the world around her.
Her family’s Tudor home is nestled in a charming, historic neighborhood—context that Heidi has embraced in curating the spaces inside. Heidi’s love for natural colors and textures can be seen throughout her home—in her Joon Loloi collection, too. Muted florals, cozy plaids, and vintage-inspired patterns reign. For Heidi, home is a reflection of her family’s experiences, full of pieces from their travels, her kids’ drawings, found antiques, and artwork. It’s constantly evolving—just like Heidi’s design style.
This house was where my design style started to shift—I became braver and more experimental.
The Mieke Pillow and Spruce Rug complement one another’s blue-and-earth-tone palette in the primary bedroom.
The Lilette Rug adds a touch of whimsy to the kids’ room, paired up with the Izzy, Dana, and Kayleigh throw pillows.